Editing process

The editing process  of creating our music video were done on mac computer in an editing suite and the editing process took us around 2-3 weeks to edit the music video and at first we looked at placing the footage just so that we have to we have to work with and if we have enough to work with . We have some really good footage and we started to do placing footage and we adapted to editing very well, i think that we understood how to do a music video correctly with accurate lipsyncing and fast cutting rate . We learned how to add different effects on the video so that the video can look more fun and inspired by youth just like the song , overall editing experience was something we were familiar and started to get to know at the beginning of the year therefore  it was easy to add familiar changes even though we learnt about new thing and effects we were able to adapt to it and produce a well put together music video

Filming process

During the process of filming we faced different difficulties to do with  other people schelde and working around other people timetables. So we had to organise a timetable and once we organised our time tables filming become a lot easier . we started filming the tv studio then went onto filiming in different location such as brick lane and North london , to make the music video  more realistic and have much more diversity to our music video and this can appeal to our target audience.
filming in the TV studio had better control over our footage because we could change the lighting to appeal to us and we had noise control whereas filming our location shots , the lighting was natural lighting and this could effect the footage and also the noise control was different because we are in the public and the wind and cars that were around had an affective however all of the footage we were able to produce something well and it was very effective in helping our goal of making our music video realistic and reliable.

changes to the music video

For our music video we were meant to have 3 people in our group however because one of the actor was unavailable due the the fact of the all of our scheduled didn't meet . We had to change the actors to only two of the actors because this was the best way possible to meet all the shooting deadlines and complete the music video

location shots

This is a shot of  brick lane and we went to shot in this location for the music video  is known for its graffiti and artistry in which creates a fun and urban vibe. This is a stereotypical convention used when portraying a 90s Hip Hop genre.therefore will be used within our print products. It is also a location that has been used throughout our music video which immediately create a link between our print product and music video.

chreography

The two actors jordanah and jasmine has prepared choreography for the music video and they have decide to consider the themes and create a chrography that appeals to this. therefore the performance has to be energetic and youthful and they understand the narrative , and they created a choreography to reflect this

Research Part 2

The research we carried out for our target audience is for our music video is 60% female and 40% male  and this would be 16-25 year olds that are interested in the hip hop mainstream .
The feedback we received feedback was a mixture of both criticism and positive feedback . The people that gave us the feedback back are similar age range to our potential target audience therefore the feedback what they have to give had that extra purpose and validation to us . Overall the feedback that we got was positive . The audience liked the concept of the locations because they thought that it represented the concept of our music video very well and that it really represented and this was good for us because we got an insight on what our potential target audience would find interesting about our music video however one of the criticism we got was how were we gonna make this music video different from any other 90's or 90 theme music video .
And explained our  music video would be different  because 90's RnB is associated with USA and not the UK and being able to channel this in another way but from the UK it is something commonly seen and that's the element to what makes the music video different.
The audience research is different to the audience research I carried out in AS because I feel as thought music video is a wider audience because music videos are seen everyone on technology and easily assess able whereas with a music magazine weren't as popular yet finding information about the target audience on music magazines are a lot more easier than finding information  on a music video. The software's (inforgram)used to gather the analysis on our music magazine and music video were the same type of software that allowed us to create statics and have an other view of race , ethic background  and gender .
We looked into the younger side of our target audience which is the 16 year olds and we thought that this would appeal to them because of vibrant effects and the connation of young love and the coming of age for teenagers whereas on the other side of our target audience for the 25 year olds.  They mainly grew up listening to this type of music therefore it would be like a time capse for them to see it in a modern way,

Research part 1

In the process of upcoming to our music video , we looked an a music video by an artist called Ariana Grande and we looked at her song called Problem and we looked into the synopsis and the performance of the music video and the narrative of the music video and this was a step to help with the analysis of the initial ideas and our cast studies. Earlier than looking into our initial ideas in a different group , the group and I  had a music video practice to get to know what for the process of our own music videos and we even looked at editing  and had to look at how the software works for us and get to know what editing will be like.
We them looked into initial ideas and these ideas were the look we planned to look at for our music video and we had to present this on different media platforms and the songs I looked into was J hus featuring Burna Boy - good time , Heather Harley - I wish I wasn't and Migos - out yo way . I presented this on google slides , prezi and emaze and I looked into the music videos to see what the narrative of the song is , looking to see what their narrative presents and how it's reflected in the lyrics and what kind     of narrative ideas I had for the music video also. Another thing I looked into was the type of actors and props and the location needed and I had to look into the lyrics and see what type of actors and props would relate to the song and what location is song reflecting .
I always had to analyse the promo video and how it could be better and what would make the promo video better . After the initial ideas I looked into 3 existing music videos as case studies ( Rihanna , Bryson Tiller featuring DJ Khaled , J-hus Common sense , Migos- get right witcha)  and I had to look into similarly to the initial ideas  the synopsis of the music video and whether the video was conceptual , narrative or performance but it was more in depth because I looked at how the character were represented including the author age , what the song is representing , and the roles of performance during the music videos . I looked at for all the music video the camera angles , mise en scene and the editing techniques analysing each video and giving a representation for the different camera angles and mise en scene and editing techniques and looking for any connation within the music video . Another thing I've looked at was the target audience for each music video looking at the connation and what the connotations means for the music video and how is a specific age group reflected and how are they encouraged to buy their record their social media , the music video itself and the song release platforms.
After looking into these I now had to thing about what ideas I can add to my own music video looking into props and mise en scene and camera angles I could use .
Doing this research has strength my skills since AS from the NWE music magazine analysis because I have to look at my case studies  in as much detail as possible because I've haven't made a music video before and doing this analysis and looking into not only just target audience and conations and detonations but you have to think as if you were the editor and the director and the stylist and the promotor for the music video so that you are able to understand and analyse the music video without thinking very briefly  and putting yourself into all these different roles to get a better viewpoint of the music video.