Research Part 2

The research we carried out for our target audience is for our music video is 60% female and 40% male  and this would be 16-25 year olds that are interested in the hip hop mainstream .
The feedback we received feedback was a mixture of both criticism and positive feedback . The people that gave us the feedback back are similar age range to our potential target audience therefore the feedback what they have to give had that extra purpose and validation to us . Overall the feedback that we got was positive . The audience liked the concept of the locations because they thought that it represented the concept of our music video very well and that it really represented and this was good for us because we got an insight on what our potential target audience would find interesting about our music video however one of the criticism we got was how were we gonna make this music video different from any other 90's or 90 theme music video .
And explained our  music video would be different  because 90's RnB is associated with USA and not the UK and being able to channel this in another way but from the UK it is something commonly seen and that's the element to what makes the music video different.
The audience research is different to the audience research I carried out in AS because I feel as thought music video is a wider audience because music videos are seen everyone on technology and easily assess able whereas with a music magazine weren't as popular yet finding information about the target audience on music magazines are a lot more easier than finding information  on a music video. The software's (inforgram)used to gather the analysis on our music magazine and music video were the same type of software that allowed us to create statics and have an other view of race , ethic background  and gender .
We looked into the younger side of our target audience which is the 16 year olds and we thought that this would appeal to them because of vibrant effects and the connation of young love and the coming of age for teenagers whereas on the other side of our target audience for the 25 year olds.  They mainly grew up listening to this type of music therefore it would be like a time capse for them to see it in a modern way,