Research part 1

In the process of upcoming to our music video , we looked an a music video by an artist called Ariana Grande and we looked at her song called Problem and we looked into the synopsis and the performance of the music video and the narrative of the music video and this was a step to help with the analysis of the initial ideas and our cast studies. Earlier than looking into our initial ideas in a different group , the group and I  had a music video practice to get to know what for the process of our own music videos and we even looked at editing  and had to look at how the software works for us and get to know what editing will be like.
We them looked into initial ideas and these ideas were the look we planned to look at for our music video and we had to present this on different media platforms and the songs I looked into was J hus featuring Burna Boy - good time , Heather Harley - I wish I wasn't and Migos - out yo way . I presented this on google slides , prezi and emaze and I looked into the music videos to see what the narrative of the song is , looking to see what their narrative presents and how it's reflected in the lyrics and what kind     of narrative ideas I had for the music video also. Another thing I looked into was the type of actors and props and the location needed and I had to look into the lyrics and see what type of actors and props would relate to the song and what location is song reflecting .
I always had to analyse the promo video and how it could be better and what would make the promo video better . After the initial ideas I looked into 3 existing music videos as case studies ( Rihanna , Bryson Tiller featuring DJ Khaled , J-hus Common sense , Migos- get right witcha)  and I had to look into similarly to the initial ideas  the synopsis of the music video and whether the video was conceptual , narrative or performance but it was more in depth because I looked at how the character were represented including the author age , what the song is representing , and the roles of performance during the music videos . I looked at for all the music video the camera angles , mise en scene and the editing techniques analysing each video and giving a representation for the different camera angles and mise en scene and editing techniques and looking for any connation within the music video . Another thing I've looked at was the target audience for each music video looking at the connation and what the connotations means for the music video and how is a specific age group reflected and how are they encouraged to buy their record their social media , the music video itself and the song release platforms.
After looking into these I now had to thing about what ideas I can add to my own music video looking into props and mise en scene and camera angles I could use .
Doing this research has strength my skills since AS from the NWE music magazine analysis because I have to look at my case studies  in as much detail as possible because I've haven't made a music video before and doing this analysis and looking into not only just target audience and conations and detonations but you have to think as if you were the editor and the director and the stylist and the promotor for the music video so that you are able to understand and analyse the music video without thinking very briefly  and putting yourself into all these different roles to get a better viewpoint of the music video.